Video Mad Hatter Tea Party as a Focus Group

Hosting a Mad Hatter Tea Party

1. Set the intention — Clarify what you want to explore: a product, a concept, a brand story, or a team insight. This anchors the magic in purpose.
2. Create the atmosphere — Set a whimsical table with mismatched teapots, teacups, flowers, props, and fancy desserts. The goal is delight, openness, and surprise.
3. Offer something to experience — This could be teas, scents, foods, objects, prototypes, or ideas. Keep labels minimal to encourage curiosity.
4. Ask Wonderland-style questions — Use prompts that unlock imagination, such as:
   “What is the Witch on Witch’s Mountain whispering about this [subject of your tea party]?”
5. Invite playful truth-telling — Encourage guests to write down their responses to the questions on paper, table, tablecloths (preferably in metaphors, images, and sensations – not evaluations). There are no right answers. These are shared in each round.
6. Harvest insights lightly — Look for and listen for patterns in the stories shared. These reveal emotional truths and unexpected possibilities that traditional methods often miss.